In this first blog of a three-part series, Dr. Adriana Mihaela Soaita explores what the “Ideal Landlord” looks like in Romania’s emerging rental market. Drawing on insights from tenants, landlords, and homeowners, the blog highlights key traits—like reliability, flexibility, and empathy—that shape positive landlord-tenant relationships. A video on what makes an “Ideal Landlord” can also be found here.

To draw attention to an emerging private rental housing market, the project “Understanding tenants and landlords in Romania,” ethically approved by the University of Bucharest, invited the public to reflect on the idea of the ‘Ideal Landlord’. I warmly thank the 18 contributors (homeowners, tenants, landlords), as speaking publicly is an act of courage.
 
Note that the Romanian language does not possess different words for homeowners and landlords; both are just ‘property owners’ or ‘proprietors’ (‘proprietari’). This is culturally significant as words encapsulate how we relate to the world. It suggests a more equal relationship between those inhabiting a dwelling (homeowners, tenants or ‘tenureless’ household members) and those who own it (homeowners, landlords, the state). The fact that Romania has been historically a country of homeowning peasants meant that the medieval word ‘landlord’ (‘moșier’) remained tied to landed estates (‘moșii’) and did not transfer to housing.
 
While ‘ideals’ belong to the imaginary, they nonetheless guide our expectations and actions. The trope Bad Landlord abounds in public discourses and academic literature referring to those who demand ever-higher rents, offer poor housing quality, tenure insecurity, and discriminate at whim. This framing reflects contexts of pressured rental markets where landlords have the upper hand (a ‘landlord-market’, e.g. in the UK or US) but not necessarily the Romanian ‘tenant market’, where the competition for tenants is greater than that for properties. So, what would the ‘Ideal Landlord’ represent in Romania?
 
Our contributors appreciated a certain relational distance between a tenant and a landlord, for instance by use of bank transfer (yet, the practice of rent paid in cash is still more common) and as few as possible visits to the property unless required for maintenance and repairs. The ideal landlord resembles, therefore that of a good neighbour: you do not know they exist until you need them: 

How to be the ideal landlord? Not to be too nosy, not to disturb me too often, to solve the problems related to the property in a timely manner.

Three rich sets of landlord-attached adjectives described three dimensions of tenant/landlord interaction related to: (1) the management of property, e.g. ‘reliable’, ‘responsible’, ‘serious’, ‘efficient’; (2) social manner, e.g. ‘kind’, ‘polite’, ‘friendly’, ‘approachable’, ‘open’; and (3) relational style, e.g. ‘empathetic’, ‘understanding’, ‘flexible’, ‘malleable’, ‘receptive’, ‘lenient’. The first set of adjectives describes what was considered to be a contractual duty of the landlord, and the last two emphasise the fact that the tenant/landlord relationship is not just a market but also a social interaction. The last one in particular was considered to be a welcome attitude, so that tenants can feel at home in the rented accommodation or to be able to overcome a somewhat more difficult period in their life.

More ideas are presented in the video (e.g. about financial transparency, contracts, rent levels), ideas which might appear contentious, challenging or simply ‘natural’. Nonetheless, I would like to end by emphasising the issue of discrimination, as we see below, an issue disputed even by the only collaborator (tenant) who raised it explicitly: